Peppa Pig backlash as US company Hasbro requires child actors to sign voices over to AI

Here is a summary of the key points from the article on Hasbro’s use of AI in contracts for child actors on Peppa Pig:

AI in Contracts: Hasbro, via its popular children’s show Peppa Pig, appears to be requiring child actors to grant AI rights to their voices for “commercial assets.”
Cloning Concerns: The contractual clause could allow Hasbro to clone the child actors’ voices indefinitely for promotions or other uses.
Industry Backlash: Organized by the Agents of Young Performers Association (AYPA), nearly 1,000 industry professionals have condemned these AI terms in an open letter.
Ethical Concerns: The letter emphasizes the need for careful consent when involving children and warns against using parental consent as a blanket approval for AI usage.
Industry Trend: There is broader concern as AI contract clauses are becoming increasingly common in voiceover work, raising issues around cloning, training AI models, and unauthorized data usage.
Company Stance: Hasbro has stated its commitment to protecting child performers and engaging with AI issues responsibly and transparently.

For more specific details and broader context, please refer to the official sources listed by Deadline and Variety.