A24 defends Google AI partnership after backlash: ‘We’d rather have a seat at the table’

A24 has announced a research and development partnership with Google’s DeepMind, aimed at understanding and shaping new AI tools for artists.
The partnership has been met with criticism from some who believe it compromises A24’s reputation as a pioneer of authentic entertainment.
A spokesperson for A24 emphasized that the collaboration is about active participation in developing new artistic tools rather than current AI outputs in Hollywood.
Critics are concerned that the $75m investment from Google could provide the tech giant with access to A24’s confidential decision-making and artistic processes.
A24 clarifies that the partnership’s primary goal is to improve the workflows and techniques behind the scenes rather than affecting front-facing storytelling techniques.

A24 defends Google AI partnership after backlash: ‘We’d rather have a seat at the table’ | News