‘Peppa Pig’ Backlash As Hasbro Asks Child Actors To Sign AI Clause
‘Peppa Pig’ Backlash As Hasbro Asks Child Actors To Sign AI Clause
https://deadline.com/2026/06/peppa-pig-hasbro-child-actors-ai-backlash-1236967142/
Publish Date: 2026-06-25 07:17:00
Source Domain: deadline.com
Here is a synthesis of the key points from the article:
– Hasbro, the company behind the “Peppa Pig” children’s TV series, is requiring child actors to sign over their voices to artificial intelligence under new contract terms.
– This AI clause has sparked concern and is reportedly part of a trend in kids’ contracts on TV and film projects.
– Nearly 1,000 people, organized by the Agents of Young Performers Association (AYPA), have signed an open letter condemning AI terms on an unspecified “international children’s franchise.”
– The AYPA and others argue that AI usage should be fully exempted when involving child performers, asserting that children cannot provide fully informed legal consent for this kind of use.
– Hasbro maintains a commitment to protecting child performers and ensuring discussions about artificial intelligence are approached responsibly and transparently.
– The Agents of Young Performers Association criticizes the “take it or leave it” conditions child actors face if their parents or guardians refuse to agree to the AI clauses.
– The full AYPA letter emphasizes that “children cannot provide fully informed legal consent and a parent or guardian’s approval should never be used as a blanket licence to capture, clone, train, or reuse a child’s voice indefinitely.”
The core issue revolves around ethical concerns involving the use of child actors’ voices without proper safeguards against AI technology.