Only 7% of EU Companies Considered ‘Intensive’ AI Users
Only 7% of EU Companies Considered ‘Intensive’ AI Users
Publish Date: 2026-06-24 08:49:00
Source Domain: www.pymnts.com
- The European Central Bank (ECB) research reveals that 70% of firms surveyed use artificial intelligence (AI), with most employing it infrequently or moderately.
- Only 7% of firms in the euro area are applying AI intensively, emphasizing that its deployment is not widespread.
- Companies planning to adopt AI in 2026 significantly outpace those not currently using it: nearly half of non-users intend to invest in AI.
- Intensive AI use is more common in smaller and younger firms, particularly within high-tech, knowledge-intensive services.
- Firms that intensively use AI have a higher degree of investment in the technology, dedicating nearly 20% of their annual investment to AI-related activities.
- While businesses are tailoring their AI integration methods—such as hiring AI experts or reconfiguring workflows—to suit their industry needs, a consensus is forming about AI reshaping job roles rather than eliminating them.
- AI is expected to lead to a workforce redeployment towards higher-value tasks, resulting in more specialized roles.
