Spekk acquires Pablo and appoints AI chief

Spekk, a digital agency, has acquired advertising technology platform Pablo and appointed its founder Nick Boyce as Chief Technology & AI Officer.
This acquisition aims to advance Spekk’s focus on developing proprietary technology for high-consideration brands, its specialized service area.
Spekk-Pablo partnership dates back to 2025, when Spekk commissioned a customized version of Pablo for its clients.
The agency plans to integrate its existing ad trafficking and delivery platform with Pablo to create a more efficient single platform.
Nick Boyce will oversee Spekk’s technology and AI strategy, guiding the creation of automation tools and AI-driven systems tailored for paid media operations.
Spekk is focused on developing specialist AI solutions for the unique needs of high-consideration brands, as opposed to applying generic AI tools.
The move reflects Spekk’s ongoing growth, demonstrated by its recent expansions in the client portfolio and taking up global agency roles for paid social and paid search for Joe & The Juice.