Cosmetics and artificial intelligence: beauty in the algorithmic age

Despite not being the main focus, beauty tech attracted significant attention at VivaTech with crowds nearly matching those for robot and futuristic tech.
L’Oréal displayed the K-Scan, an AI-powered device assessing scalp health by analyzing characteristics and risks of hair loss via a trained database.
Lancôme introduced Cell BioPrint, a device predicting biological skin age and recommending skincare products.
L’Oréal emphasizes the necessity of personalization via AI in understanding individual biological ages, necessitating substantial technological investments.
L’Oréal announced a collaboration with OpenAI on the opening day of VivaTech, alongside previous investments in technology and research running into billions.
AI partnerships with tech companies like Nvidia and business collaborations strengthen L’Oréal’s technological edge across discovery, marketing, and customer interaction.
Sephora uses AI-powered solutions like a ChatGPT-based app for personalized beauty advice and is focusing on a digitally integrated shopping experience.
Emerging technologies like virtual product trials and personalized cosmetic healthcare are transforming the beauty industry, recognizing beauty’s role in the intersection of cosmetics, wellness, and health.