L’Oréal bolsters artificial intelligence capabilities with OpenAI partnership
L’Oréal bolsters artificial intelligence capabilities with OpenAI partnership
Publish Date: 2026-06-17 07:43:00
Source Domain: cosmeticsbusiness.com
- L’Oréal partners with OpenAI to strengthen its AI capabilities in the beauty industry.
- The collaboration aims to enhance consumer interaction via AI-powered tools and AI-native commerce.
- Maybelline New York will provide its virtual try-on service to users of the ChatGPT platform, leveraging L’Oréal’s ModiFace technology.
- L’Oréal will improve product discovery within the US version of ChatGPT with enhanced signals from its brands such as Lancôme and Kérastase.
- L’Oréal intends to use AI to support its research, marketing, and other professional roles, through initiatives like GPT-Rosalind and CreAItech.
- The partnership encompasses accelerating research and product development, particularly in skin care, using the skin microbiome data mapping.
- Emmanuel Marill, MD for EMEA at OpenAI, highlighted L’Oréal’s commitment to science, creativity, and technology in shaping the future of beauty.
- The collaboration was unveiled at VivaTech 2026, marking L’Oréal’s tenth anniversary at the event.
