Barnes proposes ban on ‘AI price gouging’ in Wisconsin governor’s race

Source Domain: www.wbay.com

Former Lt. Gov. Mandela Barnes proposes to ban the use of artificial intelligence for dynamic pricing on consumer goods and services if elected.
Barnes claims insurers are using AI to deny healthcare claims and raise premiums, and large grocers like Walmart are setting different prices based on consumers’ internet history.
Barnes’ proposal aims to ban AI dynamic pricing, with a focus on penalizing companies that use AI for unfair practices, including insurance claim denials and personalized pricing based on customer data like browsing history.
He emphasizes that he will work with the legislature to craft a bipartisan bill to implement these bans and has suggested enacting strong laws to hold bad actors accountable.
Industry experts argue that AI can impact pricing strategies, such as inflating prices based on perceived consumer fear of missing out.
The Wisconsin Grocers Association is concerned about the potential impact of such a ban and plans to discuss it with Barnes.
Several states, including Maryland, California, New York, and Connecticut, already have similar bans in place.

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