NASCAR hires its first Director of Artificial Intelligence
NASCAR hires its first Director of Artificial Intelligence
Publish Date: 2026-04-08 12:44:00
Source Domain: www.motorsport.com
- Richard Bowman has been appointed as NASCAR’s first Director of Artificial Intelligence (AI).
- Bowman expressed his excitement about leading AI initiatives at NASCAR and acknowledged the organization’s commitment to adopting AI responsibly.
- Before joining NASCAR, Bowman had a career in educational technology influencing his approach to innovation with AI, focusing on practical usability, trust, and integration into real work processes.
- He started working with NASCAR in January but was officially named to his new role as Director of AI recently.
- AI is increasingly being used in motorsports, with several NASCAR teams already incorporating AI tools, as discussed by Trackhouse Racing’s Director of Technology, Phil Surgen.
- The introduction of AI in NASCAR marks a significant step in leveraging technology within the sport to enhance performance and operational efficiency.
