Bumble’s AI Assistant Bee Wants to Replace Endless Swiping

Bumble’s AI Assistant Bee Wants to Replace Endless Swiping

Bumble’s AI Assistant Bee Wants to Replace Endless Swiping

https://www.cnet.com/tech/services-and-software/bumble-dating-app-adds-ai-assistant-bee/

Publish Date: 2026-03-12 21:14:00

Source Domain: www.cnet.com

  • Bumble introduces a revamped platform called Bumble 2.0, set to roll out in spring, featuring an AI assistant named Bee to enhance matchmaking.
  • The new “chapter-based profile” aims to provide more personal insights through short story-like sections, making profiles more engaging and meaningful.
  • Bumble is exploring eliminating the swipe feature in certain markets to test member reactions and focus on deeper connections.
  • The AI-powered assistant Bee will act as a personal dating assistant, learning members’ values, goals, and styles to identify mutually compatible matches.
  • Bumble’s chapter profiles and Bee’s matchmaking efforts aim to reduce “dead-end chat zones” and foster genuine connections through storytelling and dynamic engagement.