How suite of AI tools will be used by teams, officials and fans at FIFA World Cup
How suite of AI tools will be used by teams, officials and fans at FIFA World Cup
Publish Date: 2026-06-07 18:43:00
Source Domain: www.friendsoffootballnz.com
- FIFA and Lenovo have introduced a suite of artificial intelligence innovations called “Football AI” to be used during the 2026 FIFA Men’s World Cup.
- Football AI Pro, a generative AI knowledge assistant, will be available to all 48 competing teams, providing analytics based on millions of football-specific data points.
- The AI system aims to democratise elite-level analytics, giving smaller and debuting teams the same advantages as established football powers.
- Officials will use AI-assisted technology to enhance the accuracy of critical match decisions, including semi-automated offside analysis and referee body cameras.
- Enhancements for fan engagement include an Intelligent Command Centre for real-time tournament operations, AI-guided navigation for fans, and special edition branded devices.
