Hilton introduces Hilton AI Planner, a new artificial intelligence tool for planning trips

Hilton launches a new Hilton AI Planner, a digital concierge powered by generative AI to assist travelers in discovering destinations and planning stays across its global portfolio.
The tool utilizes conversational intelligence to provide real-time answers and personalized recommendations, enhancing the intuitive trip planning process.
The Hilton AI Planner aims to respond to the increasing use of AI tools in travel, part of Hilton’s strategy to invest in technology to improve guest experiences.
This tool enables users to identify destinations, compare properties, and learn about available services in Hilton’s hotel network through an interactive system offering unique recommendations.
Currently in beta and available at hilton.com, the innovation is first deployed for a limited group of users to evaluate and refine performance before a wider rollout.
The initiative represents Hilton’s broader strategy to redefine guest experiences through digital solutions that make travel planning more intuitive, personalized, and efficient.