Is the share market headed toward a ‘SaaS-pocalypse’ – and what would that mean? | Business

Is the share market headed toward a ‘SaaS-pocalypse’ – and what would that mean? | Business

Is the share market headed toward a ‘SaaS-pocalypse’ – and what would that mean? | Business

https://www.theguardian.com/australia-news/2026/feb/21/what-would-share-stock-market-saaspocalypse-mean-saas-apocalypse-meaning

Publish Date: 2026-02-20 22:25:00

Source Domain: www.theguardian.com

Here’s an unordered list summarizing the main points of the article:

– The recent dramatic sell-off in software-as-a-service (SaaS) shares, termed the “SaaS-pocalypse,” is driven by concerns that advanced AI could make software redundant.

– SaaS companies like Xero, WiseTech, and Atlassian have seen significant value drops as investors fear AI could perform complex tasks traditionally handled by software.

– The rise of natural language AI tools has intensified fears that some SaaS applications could become obsolete, similar to how digital photography ended Kodak’s dominance.

– There are investor concerns over the “per seat” charging model in SaaS, as reduced efficiency from AI could mean fewer individual users, leading to decreased revenue.

– Analysts like Luke McMillan and Lochlan Halloway debate whether the fears of disruption are overblown or well-founded, citing proprietary data and complex, hard-to-replicate systems to suggest some SaaS businesses will be more resilient to AI.

– The current market volatility reflects a new era where narratives and investor psychology play a larger role in determining market movements compared to traditional metrics.

– Despite the fear of a potential tech bubble, the sell-off suggests investors are skeptical about the actual disruptive impact of AI, leading to contradictory market movements.

– Investment firms anticipate that markets will eventually stabilize and find a new equilibrium in valuing SaaS companies within an AI-driven future, much as they did following the 1990s tech boom and bust.