Overcoming AI’s ‘Storytelling’ Problem: Lessons From The Music Industry

Overcoming AI’s ‘Storytelling’ Problem: Lessons From The Music Industry

Overcoming AI’s ‘Storytelling’ Problem: Lessons From The Music Industry

https://www.forbes.com/sites/joemckendrick/2026/07/12/overcoming-ais-storytelling-problem-lessons-from-the-music-industry/

Publish Date: 2026-07-12 08:25:00

Source Domain: www.forbes.com

  • Influence of AI on Music Industry: Will.i.am highlighted how artificial intelligence is driving the evolution of the music industry by creating new opportunities and industries not yet fully realized.

  • Proponent of AI for Good: Will.i.am is a goodwill ambassador for the AI for Good Skills Coalition and participated at the AI for Good Summit in Geneva, Switzerland, promoting AI skill development.

  • New Genres and Industries from AI: He emphasized that AI will likely lead to the creation of new music genres and industries, akin to how past technological advancements have done so.

  • Humanism in AI Development: Will.i.am stressed the importance of embedding humanism, empathy, and creativity into AI development to ensure AI serves humanity’s best interests.

  • Educational Initiatives: His foundation, i.am Angel, focuses on providing STEAM education, AI literacy, and robotics programming to underrepresented communities to promote digital and AI equity.

  • AI as Collaboration Tool: He drew a parallel between past technological advancements and AI, noting that AI developers are akin to artists who sample elements from various sources to create something new.

  • Storytelling and Developer Recognition: Will.i.am pointed out a short-term issue with the lack of recognition of developers’ artistry and the importance of storytelling their contributions.

  • Support for Unserved Communities: Through his initiatives, he aims to cultivate the next generation of digital and AI talent in underserved regions through education and skill development.