Meta debuts Muse Image, Superintelligence Labs’ first AI image model

Meta debuts Muse Image, Superintelligence Labs’ first AI image model

Meta debuts Muse Image, Superintelligence Labs’ first AI image model

https://www.cnbc.com/2026/07/07/meta-ai-muse-image.html

Publish Date: 2026-07-07 14:00:00

Source Domain: www.cnbc.com

  • Meta has launched an artificial intelligence model named Muse Image for generating images.
  • Developed by Meta Superintelligence Labs, led by Alexandr Wang, this tool follows the previous success of the Muse Spark large language model.
  • Muse Image is initially available for free through the Meta AI app, WhatsApp, and Instagram Stories, with an option for power users and creators to subscribe for more access.
  • It is also designed to assist advertisers by enhancing ad creative development through AI-powered Advantage Plus service.
  • Meta aims to transition from its predominant online advertising-based revenue model by utilizing its investments in AI.
  • Muse Image is positioned to replace third-party AI models like Midjourney and Black Forest Labs in its services.
  • Benchmark results show Muse Image performs competitively against similar AI models from companies like Google and OpenAI.
  • Meta plans additional releases, including an AI video generation model called Muse Video, for a future launch.