AI Shopping Assistants Jump to the Top of Retail Budgets

Source Domain: www.pymnts.com

Retailers are increasingly prioritizing AI shopping assistants for future investments, citing them as the most frequently cited digital capability to be developed.
Approximately 47% of online shoppers currently use AI tools during their purchase processes, and this figure is expected to rise to 64% within the next two years.
There is a noticeable shift in investment focus from legacy digital capabilities to AI, leading to reduced emphasis on features like cross-channel shopping, stored payment methods, and mobile apps.
Despite the reduced investment, consumer demand for established features like price matching, loyalty programs, and free shipping still exceeds merchant offerings.
This shift suggests retailers are making targeted investment decisions based on expected returns from AI against diminishing returns on existing traditional digital features.

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