IndiaMart doubles down on AI to curb fake listings

IndiaMart, a major Indian online marketplace, plans to double its artificial intelligence (AI) tool investments every six months to fight fake listings and enhance content checks.
The platform serves a diverse range of products, but it does not directly oversee transactions.
AI tools are being used to identify suspicious accounts via pattern matching and are introducing real-time voice-to-text systems to streamline buyer requests.
IndiaMart faces ongoing issues with counterfeit goods, leading to its inclusion in the US Trade Representative’s 2022 ‘Notorious Markets’ list for counterfeit concerns.
The company is developing internal AI tools and collaborating with external firms, although specific partners remain undisclosed.
Though the exact AI budget is not publicized, technology and content expenses reached approximately 2.26 billion rupees in fiscal 2026.
AI has improved filtering of harmful content, such as malicious listings and supplier contamination involving dangerous goods.
IndiaMart facilitates around 600 buyer-supplier matches every minute, has about 90 million monthly visitors, and aims to expand to host 1 million sellers.

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