‘Peppa Pig’ Backlash: Kids Agents Call For “Non-AI” Clauses In Deals

Source Domain: deadline.com

The UK’s Agents of Young Performers Association (AYPA) has called for “non-AI” clauses in child acting contracts to prevent studios from using AI to capture or reuse children’s voices.
The AYPA highlights that children cannot provide informed consent for AI usage of their voice, and parents may feel pressured to sign overly strict AI terms.
The initiative follows a reported backlash against Hasbro using AI terms in contracts for child actors on the animated series Peppa Pig.
The AYPA is advocating for broader recognition of these clauses in the industry to protect children’s identities and voices.
AYPA co-chair Sarah MacDonnell emphasizes the importance of preventing a child’s voice from being exploited by AI and lacks control over its usage.
The AYPA plans to raise awareness with UK authorities to institute protections for young people.
Public figures like Charity Wakefield and Jo Frost have expressed moral opposition to the use of AI in children’s contracts.
Hasbro has stated a commitment to protecting child performers and will work responsible and transparently with evolving industry AI standards.

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