IndiaMART doubles down on AI to curb fake listings, improve buyer interaction

IndiaMART’s AI Acceleration: IndiaMART plans to double its investment in artificial intelligence (AI) tools every six months to combat counterfeit listings and enhance content checks.
AI Tools for Fraud Detection: The company uses AI to identify suspicious accounts through pattern matching and is collaborating with external firms for AI solutions.
Real-time Voice-to-Text: IndiaMART is introducing real-time voice-to-text tools to automate the processing of buyer requests, previously handled by call center employees.
Counterfeit Concerns: IndiaMART faced concerns over counterfeit goods which resulted in its inclusion in the U.S. Trade Representative’s 2022 “Notorious Markets” list.
Platform Dynamics: IndiaMART matches roughly 600 buyers with suppliers every minute and has about 220,000 sellers on its platform, aiming to reach 1 million sellers.
Content Filtering Improvements: AI tools have proven effective in filtering out malicious listings and filtering bad actors.
Visitor and Transaction Numbers: The platform serves around 90 million visitors a month and boasts a buyer conversion rate of approximately 45%.
Revenue Disclosure: The company’s technology and content expenditure in fiscal 2026 was around 2.26 billion rupees ($23.94 million), but the precise AI budget was not disclosed.

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