AI crunches global memory chip supply, so Apple and Microsoft hike their prices

Source Domain: www.cbc.ca

Apple has raised the prices of its iPad and MacBook models due to soaring memory and storage chip costs driven by the AI industry’s data centre buildout.
The AI boom has caused a global shortage in memory chips, affecting a variety of consumer electronics from gaming consoles to smartphones.
Key components such as RAM are being prioritized by AI chip companies, leaving less supply for electronics makers, which has led to substantial price increases.
Multiple electronics companies, including Microsoft, Nintendo, and Valve, have recently announced price hikes for their gaming consoles and new products due to the ongoing parts shortage.
Micron, a major memory manufacturer, predicts that the memory and storage shortage will persist until at least 2027, driven by AI demand and supply constraints.

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