Samsung Teams With Glance to Put Agentic Commerce On TV
Samsung Teams With Glance to Put Agentic Commerce On TV
Publish Date: 2026-06-24 13:34:00
Source Domain: www.pymnts.com
- Glance’s AI shopping agent is integrating with Samsung smart TVs to provide an agentic commerce experience.
- The technology will run on Samsung’s Tizen OS, enabling two-way, interactive shopping directly from the living room.
- Consumers can create personalized shopping feeds and browse fashion and lifestyle products without needing a smartphone.
- The Glance platform is now live on all 2020 and later Samsung TV models in the U.S., with the app available on “For You” and “Apps” tabs.
- The partnership with Samsung expands Glance’s reach to millions of screens, positioning it to fulfill the vision of intelligent commerce for the home.
- Research indicates consumers embrace AI shopping tools but remain cautious about relinquishing control over high-stakes decisions.
- The success of future AI adoption depends on the balance between automated AI assistance and human oversight, as consumers desire control over tasks involving payments and irreversible decisions.
