SoFi Ventures Into AI Investing With Composer Acquisition
SoFi Ventures Into AI Investing With Composer Acquisition
Publish Date: 2026-06-23 08:34:00
Source Domain: www.pymnts.com
- SoFi has launched Composer, an AI-powered investing platform, following its acquisition of Composer Securities.
- Composer allows investors to develop, test, and automate investment strategies using natural language.
- The platform provides access to over 2,000 community-built strategies and enables investors to combine different strategies to suit various market environments.
- SoFi emphasizes that Composer uses AI to help investors create and refine rules-based strategies that can be executed automatically but remain transparent.
- SoFi CEO Anthony Noto highlights the company’s strategy of integrating innovative technologies to enhance their ecosystem, with AI becoming increasingly pivotal in investing.
- Recently, SoFi has broadened its business model beyond retail financial products, acquiring Peach Finance to offer lending infrastructure to third-party banks and FinTechs.
