Future-proofing retail involves a foundation on intelligence

Future-proofing retail involves a foundation on intelligence

Future-proofing retail involves a foundation on intelligence

https://www.weforum.org/stories/2026/06/retail-is-no-longer-just-about-scale-the-next-decade-will-belong-to-companies-built-on-intelligence/

Publish Date: 2026-06-23 06:20:00

Source Domain: www.weforum.org

  • Retail is evolving by blurring boundaries with technology, media, payments, logistics, and services.
  • Artificial Intelligence (AI) reshapes every part of the retail operating model.
  • Future-proof retailers will focus on underlying intelligence rather than traditional store networks and marketing budgets.
  • The traditional retail model, based on brand portfolio, location, and scalable operations, is outdated.
  • The integration of AI, automation, and immersive technology redefines operational possibilities.
  • AI is transforming customer engagement with customized experiences and dynamic business operations.
  • Apparel Group, an example of a large retailer, is reinventing itself into an AI-native lifestyle enterprise.