Executive Memo | How to Redesign Your Organisation for AI

Artificial intelligence (AI) presents a complex organizational challenge for fashion companies, affecting nearly every part of the business.
Unlike previous business priorities, AI requires significant changes across the organization rather than creating a new function like e-commerce or sustainability.
The article raises questions about who should oversee AI strategy and what organizational adjustments are needed to maximize AI benefits.
Successful companies will invest in both AI technology and the people required to leverage it, balancing cost-savings with long-term vision and preserving uniquely human creative and relational capabilities.
The memo discusses the need for a dedicated AI leader, the importance of retaining human skills amid automation, strategies to maintain junior talent pipelines, and the role of external expertise in AI implementation.