Spekk acquires Pablo and names AI chief

Source Domain: bdaily.co.uk

Spekk, a London-based digital agency, has appointed Nick Boyce as its new Chief Technology and AI Officer.
Nick Boyce is a renowned figure in AI and automation, having previously founded AI consultancy Trampoline and created adtech platform Pablo.
In his new role, he will lead Spekk’s technology and AI strategy and develop AI-powered tools to enhance performance for high-consideration brands.
Spekk’s acquisition of Pablo aims to integrate its AI-powered workflow platform with Spekk’s existing systems to create a comprehensive paid media management platform.
Nick Boyce emphasizes that Spekk focuses on building specialized AI technology tailored to the specific needs of high-consideration brands, rather than adopting generic AI tools.
The appointment and acquisition mark a period of strong growth for Spekk, which recently secured a major global agency of record for Joe & The Juice.
Måns Gårdfeldt, co-founder of Spekk, highlights Nick’s alignment with Spekk’s vision for creating technology based on specific client challenges rather than industry trends.
The integration with Pablo has already begun to aid clients and teams by saving time and improving creative collaboration and execution.

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