Just 30% of Financial Firms Use AI for Customer Retention
Just 30% of Financial Firms Use AI for Customer Retention
Publish Date: 2026-06-18 04:03:00
Source Domain: www.pymnts.com
- Financial services firms lead in enterprise AI adoption, with 85% planning to increase AI budgets and using AI mainly for productivity and competitive positioning. However, they lag in AI applications for customer growth and experience.
- Healthcare firms use AI primarily to support operational tasks like customer service chatbots and workforce planning rather than revamping the patient journey, with only a few using AI for personalized patient experiences.
- Media firms excel at audience retention and operational tasks but have the lowest adoption rate in user experience personalization and adaptive interfaces.
- Common obstacles across all sectors include data quality and system integration issues, but each industry has its own unique set of barriers.
- Despite uneven progress, a majority of enterprises across all sectors aim for AI that assists in decision-making rather than replacing human roles, pointing to a focus on scalable, intelligent AI solutions.
