Apple CEO says AI boom makes price increases ‘unavoidable’ – CP24

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Canada’s Adoption of AI: Business adoption of artificial intelligence (AI) has been slow in Canada, prompting questions about whether a new federal strategy will accelerate its integration.
Amanda Lang’s Discussion: In a discussion, Amanda Lang spoke with Jillian Frank from KPMG Law Canada about the legal aspects of transformation via technology and managed services.
Artificial Intelligence and Social Contract: Amanda Lang highlighted the necessity of a new social contract between businesses, governments, and individuals in her Takeaway segment, particularly in the context of AI.
Tim Cook’s Warning on Chip Costs: Outgoing Apple CEO Tim Cook warned of unavoidable price increases for Apple products due to surging demand and high costs of memory chips driven by the AI data center boom.
Price Increase Speculations: Despite efforts to shield customers, Cook mentioned that price increases had become unsustainable due to dramatic price hikes in memory chips, which are integral to nearly all electronic devices.
Impact on iPhone: Rumors suggest that Apple’s iPhone Pro model might see specific price hikes but details remain uncertain.
Industry Ramp-Up and Supply Issues: The construction of AI data centers has led to skyrocketing costs for memory chips and RAM, causing at least 50% quarterly price increases since late 2025; Cook likens this pricing spike to a “hundred-year flood.”

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