AI in political ads: Michigan law requires clear disclosure
AI in political ads: Michigan law requires clear disclosure
Publish Date: 2026-06-13 06:03:00
Source Domain: www.freep.com
- Michigan has established legal requirements for political campaigns to disclose when AI is used in their advertisements.
- State legislation signed in 2023 by Governor Gretchen Whitmer mandates that political ads showing AI-generated content must clearly disclose the use of AI.
- Non-compliance with Michigan’s AI-disclosure measures can result in criminal penalties, including fines and potential imprisonment.
- The use of AI-generated content by political campaigns is becoming more common, but voter AI literacy is lagging, according to Cliff Lampe from the University of Michigan.
- Michigan is one of 30 states with some form of law regulating the use of AI content and deepfakes in political messaging.
- At the federal level, there is no current legislation regulating the use or disclosure of AI in political materials, though existing federal advertising statutes require disclaimers for the payor of ads.
