SurgePays Signs Master Services Agreement with BrandRap to Build Artificial Intelligence (AI) Decisioning Engine to Drive Higher Revenue Per Subscriber
Publish Date: 2026-06-05 09:36:00
Source Domain: www.theglobeandmail.com
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Strategic Partnership: SurgePays, Inc. has partnered with BrandRap to develop an AI decisioning engine designed to optimize revenue per subscriber on their ProgramBenefits.com platform.
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Goal of Engine: The AI engine aims to increase revenue through multi-product monetization by scoring consumer intent and identifying the next best actions during a single session, without needing additional customer acquisition spend.
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Expected Outcomes: Key expected outcomes include enhanced revenue per subscriber on existing traffic, scored through verified subprime consumer data and a reduced customer acquisition cost.
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Revenue Potential: The decisioning engine is planned to lift revenue per subscriber from the existing traffic, rather than relying on new users, leveraging $50 million in legacy revenue generated previously by the consumer intake platform.
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Current Performance: ProgramBenefits.com is adding over 1,000 new customers daily and operates at sub-capacity, indicating strong potential for growth using the new AI engine.
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Company Overview: SurgePays is a fintech and MVNO distributing prepaid wireless and financial products to approximately 138 million subprime U.S. consumers through various platforms such as ProgramBenefits.com.
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Forward-Looking Statements and Risks: The press release includes forward-looking statements subject to risks, including execution challenges and reliance on quality consumer intent data, among others.
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Scheduled Timeline: The first production phase of the AI decisioning engine is slated for July 2026, with Phase 1 aimed at maximizing revenue from existing user traffic.
