Are clothes shoppers ready for AI in apparel retail?
Are clothes shoppers ready for AI in apparel retail?
https://yougov.com/en-us/articles/54891-are-clothes-shoppers-ready-for-ai-in-apparel-retail
Publish Date: 2026-06-03 03:05:00
Source Domain: yougov.com
Sure, here are the key points from the article in an unordered list:
– AI-based tools represent a small role in clothing shopping, with only 6% of shoppers interested in using general AI tools like ChatGPT or Gemini for discovering new apparel.
– There is a slight trend toward higher interest in AI-based discovery methods among younger generations like Gen Z and Millennials compared to older groups.
– Although shoppers see potential uses for AI in apparel shopping, traditional methods still dominate.
– Among the potential uses of AI, the most popular include checking product availability or stock (26%) and receiving size and fit recommendations (25%).
– Discovering new products based on personal preferences is another noted interest, chosen by 21% of shoppers.