Barnes proposes real rules to prevent artificial intelligence from gouging WI consumers

Former Lt. Gov. Mandela Barnes aims to make Wisconsin a leader in online consumer protection if elected governor, focusing on preventing companies from using AI to charge different prices based on personal data.
Barnes’ plan also requires companies to present full pricing upfront and prohibits AI-based denial of coverage by insurers.
He intends to hold social media companies accountable for any exploitation of AI tools by scammers.
The Biden administration previously tackled hidden fees, but the Trump administration is moving to roll them back, prompting Barnes’ push for state-level action.
Other Democratic candidates, like Sen. Kelda Roys and Lt. Gov. Sara Rodriguez, have also introduced plans focusing on AI protections and accountability.
There is significant concern and various proposed regulations around the construction and oversight of data centers necessary for AI computations.
Barnes criticizes presumptive Republican nominee Tom Tiffany for advising young people to find jobs that AI can’t replace, arguing instead for proactive measures to combat potential AI-related job disruptions.

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