Naver’s ‘AI Tab’ clears South Korean adequacy review ahead of launch

Source Domain: www.mlex.com

Naver Receives Approval for AI Tab Service: Naver has been granted approval from South Korea’s Personal Information Protection Commission for its AI-powered search agent service, “AI Tab.”
Personalized Search Responses: The AI Tab service will provide personalized search results in a chatbot format, utilizing users’ search histories, public activity records, shopping history, and other Naver service-use data.
Regulatory Requirements: The privacy regulator has stipulated that Naver must offer clear opt-out options, be transparent about the personalized information used, and implement additional safeguards against misuse or data breaches.
Preventing Sensitive Information Use: Naver is required to take measures to avoid inferring or using sensitive personal information and to ensure that identifiers like account numbers and credit card information are not included in AI-generated responses.

Naver’s ‘AI Tab’ clears South Korean adequacy review ahead of launch | MLex