Meta launches Plus subscriptions on Instagram Facebook and WhatsApp with new premium features | Ukraine news
https://mezha.net/eng/bukvy/5b538d8a_meta_launches_plus_subscriptions/
Publish Date: 2026-05-28 06:00:00
Source Domain: mezha.net
- Meta has launched paid subscription tiers, called Plus, across Instagram, Facebook, and WhatsApp, providing advanced features unavailable to free users.
- The Plus subscriptions offer detailed analytics for Story views, enhanced post settings, additional reactions, and interface personalization.
- Instagram Plus costs $3.99 per month, Facebook Plus also at $3.99, with WhatsApp Plus priced at $2.99 monthly, featuring expanded customization options and more.
- During the testing phase, Instagram Plus users gained access to multiple audience choices for Stories, viewer lists, “highlight” Stories, and selective viewability of others’ Stories.
- A new “super heart” reaction and the ability to publish content without it appearing in follower feeds were added, increasing control over post visibility.
- Meta is unifying its paid initiatives under Meta One, extending subscription models to include AI, business tools, and content creators.
- The new model suggests Meta is moving beyond advertising to a recurring subscription revenue source as a key part of its strategy.
