UK internet users unknowingly give tech and artificial intelligence firms £194,000

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British internet users are estimated to contribute up to £194,000 in commercial value to major technology and AI companies over their lifetimes.
This substantial commercial value stems from the extensive digital footprints these users leave behind, including search queries, online purchases, and social media interactions.
The vast personal data collected and used to train AI systems includes more than just targeted advertising, highlighting both the benefits and the privacy concerns involved.
Major tech firms like Amazon, Alphabet, Microsoft, Meta, and newer AI companies benefit significantly from this data utilization, with insights indicating potential annual earnings of up to £1,000 per user.
The value of the data used for AI training is so immense that it underpins the market valuation of several major tech companies, like Nvidia, now valued at trillions.
The Web3 Foundation calls for greater transparency and user control over data use to ensure a more ethical and user-led internet as AI continues to develop.

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