Dick’s Offers Athletes Access to an AI-Powered Coach
Dick’s Offers Athletes Access to an AI-Powered Coach
Publish Date: 2026-05-24 21:34:00
Source Domain: www.pymnts.com
- Dick’s Sporting Goods introduced Coach by Dick’s, an AI conversational tool to support athletes at various stages in their sports journey.
- Coach, found on the Dick’s mobile app, integrates sport knowledge and individual athlete needs for personalized guidance.
- The tool provides tailored product recommendations, access to tips and education, and facilitates product decision-making.
- Coach aims to meet athletes where they are, using real-time responses and relevant guidance based on their current needs.
- This isn’t the first AI initiative for Dick’s; the company is also focused on AI for inventory management and RFID systems inside stores.
- Recent research indicates a significant consumer interest in using agentic AI for various purposes like health and wellness management and travel planning.
