AI helps firms with efficiency, but most don’t trust it to drive growth
AI helps firms with efficiency, but most don’t trust it to drive growth
Publish Date: 2026-05-11 08:23:00
Source Domain: www.cfo.com
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AI Usage for Efficiency: A significant majority of surveyed vice presidents (63%) report that AI aids in productivity, while only a small fraction (14%) uses it for strategic competitive advantages.
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Perception vs. Reality: Despite high confidence in AI’s acceleration of growth (78%), only 34% trust AI to support strategic decision-making, indicating a trust barrier.
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Changing Growth Environment: The business environment is seen as significantly more challenging (80%) today compared to a year ago, driving companies to alter their growth strategies.
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Drivers of Strategy Change: The primary external changes to growth strategies include geopolitical and economic pressures (73%) and technological innovation (58%).
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Optimism and Barriers: While 63% of respondents are optimistic about selling or serving customers and 57% about new markets, they face issues such as risk and regulatory compliance, as well as legacy technology infrastructures.
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Future of AI for Growth: Companies adept at leveraging AI for growth and innovating faster, by personalizing offerings and launching new products, are likely to lead the market.
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Emerging AI Themes: EY-Parthenon highlights emerging applications of AI, including mining intellectual property data for new products and markets, improving core systems through advanced AI reasoning, and using neuro-symbolic AI for consistent and transparent decision-making.
