Dana White stands by UFC’s use of artificial intelligence for promos
Dana White stands by UFC’s use of artificial intelligence for promos
Publish Date: 2026-05-06 09:44:00
Source Domain: www.sherdog.com
- Dana White announced that the latest UFC promotional video for “UFC White House: Freedom 250” was entirely created using artificial intelligence (AI).
- Even the voiceover for the promo was done using AI, with White’s input provided remotely and no actual trips to a sound booth.
- The only real content in the promo consists of clips from previous fights.
- The UFC has faced significant criticism from fans and fighters, notably Renato “Money” Moicano, who called it “brain-rot,” over the use of AI in promotional material.
- Despite the backlash, White remains unapologetic, urging critics to “shut the f*** up and watch the fights” at a press conference.
