Ulta Beauty Deploys Google AI Assistant and Agentic Commerce
Ulta Beauty Deploys Google AI Assistant and Agentic Commerce
Publish Date: 2026-04-22 21:14:00
Source Domain: www.pymnts.com
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Collaboration between Google and Ulta Beauty to provide personalized AI-powered assistance for beauty product shopping across Google and Ulta Beauty’s digital platforms.
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Introduction of agentic commerce enabled through Google’s Gemini that will allow shoppers to shop for Ulta Beauty products directly within Google’s conversational interfaces.
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Ultra AI shopping assistant now available on Ulta.com and soon on the Ulta Beauty App, offering personalized recommendations based on insights from the retailer’s 46 million members.
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Both Google’s Gemini Enterprise for Customer Experience and Universal Commerce Protocol (UCP) will power these new shopping experiences.
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Beauty industry trend showcasing the adoption of AI shopping solutions as the discovery layer shifts from retail platforms to third-party AI interfaces.
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AI’s contribution to Ulta Beauty’s successful financial performance, highlighting the effectiveness of personalized marketing and content.
