Adobe Launches AI Agents to Automate Marketing Workflows
Adobe Launches AI Agents to Automate Marketing Workflows
Publish Date: 2026-04-20 11:12:00
Source Domain: www.pymnts.com
- Adobe announced enhancements to its marketing solutions at the start of its Adobe Summit on April 20, adding a new agentic AI system.
- The new system, Adobe CX Enterprise, integrates AI agents, skills, and Model Context Protocol (MCP) to manage the customer lifecycle, including acquisition, engagement, conversion, and loyalty.
- Adobe introduced the CX Enterprise Coworker as part of the new system, which embeds agentic AI into marketing workflows and activates insights across enterprise applications.
- Adobe expanded its collaborations with several AI platforms, including AWS, Anthropic, Google Cloud, Microsoft, and OpenAI to scale agent-powered workflows.
- Adobe anticipates increased adoption of its AI tools will help drive revenue growth to $26.1 billion in fiscal year 2026.
