Levi Strauss & Co.’s AI Hackathon Leads to Virtual Try-On Technology
Levi Strauss & Co.’s AI Hackathon Leads to Virtual Try-On Technology
Publish Date: 2026-04-03 08:54:00
Source Domain: wwd.com
- Levi Strauss & Co. recently completed its first AI-focused hackathon, engaging teams from its Digital & Technology organization.
- The hackathon served as a significant step in the company’s broader AI learning and training initiatives, allowing teams to apply and expand their AI knowledge.
- The event showcased how AI can augment, rather than replace, employee expertise by enabling non-technical staff to build functional prototypes and contribute technical solutions.
- From 40 teams, 10 semi-finalists were chosen, and the winning team developed a prototype called Imagine on Me for Levi.com, leveraging generative AI for virtual try-on experiences.
- Imagine on Me aims to boost customer satisfaction and conversion rates while reducing return rates, and it will be included in LS&Co.’s Digital & Technology roadmap.
- The hackathon demonstrated AI’s potential to break down departmental silos and accelerate LS&Co.’s journey as a technology-driven, direct-to-consumer retailer.
- Last fall, LS&Co. announced a partnership with Microsoft to develop a super-agent AI platform to automate and streamline workflows across global IT, HR, operations and more.
