GM Says AI Helps Visualize Concept Cars — and Speeds How They’re Built
GM Says AI Helps Visualize Concept Cars — and Speeds How They’re Built
https://www.businessinsider.com/gm-ai-concept-cars-design-speeds-2026-3
Publish Date: 2026-03-29 05:05:00
Source Domain: www.businessinsider.com
- General Motors (GM) is integrating artificial intelligence (AI) into the car design process, traditionally dominated by human creativity.
- GM’s AI tools can transform hand-drawn sketches into concept videos, suggest design changes, and perform aerodynamic testing more quickly.
- The AI-powered “virtual wind tunnel” allows near real-time estimation of aerodynamic drag, speeding up the design iteration process by drastically reducing time.
- Despite the expanded use of AI, GM emphasizes that human creativity remains central to the design process and AI is merely a collaborator, not a replacement.
- GM aims to compress the design timeline significantly to stay competitive in an industry facing challenges like supply chain issues and new automotive technologies.
