Deepfakes Grow More Sophisticated, Putting Companies on Alert

Deepfakes Grow More Sophisticated, Putting Companies on Alert

Deepfakes Grow More Sophisticated, Putting Companies on Alert

https://news.bloomberglaw.com/artificial-intelligence/deepfakes-grow-more-sophisticated-putting-companies-on-alert

Publish Date: 2026-03-24 05:00:00

Source Domain: news.bloomberglaw.com

  • Reality Defender conducted an experiment last summer involving a deepfake detection game where conference attendees had to identify real vs. digitally altered images and videos.
  • Even cybersecurity experts struggled, demonstrating difficulties in recognizing deepfakes even among those knowledgeable in the field.
  • Jennifer Ewbank, a former CIA cybersecurity staffer advising Reality Defender, highlighted the concerning results of the game.
  • The proficiency in identifying deepfakes is revealing a worrying lack of understanding regarding advancements in deepfake technology.
  • Since the experiment, deepfake technology has become more accessible and cheaper, exacerbating the challenge of detection.