Atento Drives the Creation of New Roles in Generative AI to Transform the CX Sector
Atento Drives the Creation of New Roles in Generative AI to Transform the CX Sector
Publish Date: 2026-03-19 12:22:00
Source Domain: www.prnewswire.com
-
Atento, a leading global provider of CRM/BTO services, is creating new professional roles centered on generative artificial intelligence to transform the customer experience (CX) sector.
-
New roles, such as prompt engineers, conversational designers, and AI analysts, emphasize the combination of creativity, technology, and human expertise to provide personalized client solutions.
-
The company integrates AI and automation in customer service while enhancing human capabilities through continuous training and technological innovation.
-
Atento’s strategy aligns with the latest Gartner study indicating a shift in half of the organizations to retain human agents in customer service roles.
-
The company has introduced over 40 new generative AI positions and launched more than 15 training programs covering skills essential for the use of AI tools like ChatGPT.
-
Experts like Vanessa Marquiafável Serrani and Natália Favrin Keri demonstrate Atento’s commitment to leveraging advanced conversational AI methodologies.
-
Atento remains focused on humanizing technology and creating seamless, personalized customer experiences through skilled professionals.
