Bangkok Post – YouTube to introduce 30-second non-skippable ads on smart TVs
Bangkok Post – YouTube to introduce 30-second non-skippable ads on smart TVs
Publish Date: 2026-03-16 00:20:00
Source Domain: www.bangkokpost.com
- Google plans to introduce 30-second non-skippable ads on YouTube for smart TVs to improve brand reach on internet-connected devices.
- The new VRC Non-Skip format aims to expand advertising opportunities for marketers by catering to the growing number of viewers on smart TV platforms.
- Google’s artificial intelligence systems will organize ads into three formats: six-second bumper ads, standard 15-second ads, and the new 30-second non-skippable ads.
- The new advertising strategy is intended to enhance the viewer experience by providing clearer advertising messages during videos.
- The rise in longer, non-skippable ads may prompt some YouTube users to consider subscribing to YouTube Premium to avoid the less convenient viewing experience.
- Analysts predict that the introduction of these longer ads could potentially drive more users to YouTube’s paid services, although the actual impact remains uncertain.
