FAST streamers begin to embrace artificial intelligence for workflows

Source Domain: thedesk.net

AI’s Growing Role in FAST Channels: A new report by Amagi highlights how artificial intelligence (AI) is becoming increasingly significant in the operations of broadcasters and streaming companies, especially in the expanding market for free ad-supported streaming television (FAST).
Streamlining Media Workflows: Media companies are starting to adopt AI tools to streamline complex production processes and reduce operating costs, aiming to manage the ever-growing scale of digital distribution more efficiently.
Future of Automation in Media Operations: Although many operational tasks in media organizations are still manual, AI is anticipated to replace some of these roles, particularly in areas such as quality control checks, managing metadata, and building schedules.
Key AI Applications in Media: The report emphasizes that AI’s near-term impact will mainly be felt in data processing and organization, including automated tagging, subtitles and captions creation, and translation for international audiences.
Global FAST Channel Trends: Entertainment and news programming are the most popular FAST genres globally, with the highest FAST viewership and advertising revenue growth in North America. Latin America is noted for having the strongest overall adoption of FAST channels.
Rising FAST Channel Consumption: The global consumption hours of FAST channels saw a growth of over 20% in 2025 compared to the prior year, with ad impressions growing by 27%.

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