42% of Power Users Say They Now Use Search Less
42% of Power Users Say They Now Use Search Less
Publish Date: 2026-03-13 04:02:00
Source Domain: www.pymnts.com
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Key Shift in AI Usage: People are increasingly turning to AI not just for information but as a primary tool for various personal tasks, marking a significant change in AI perception from a novelty to a functional assistant.
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Dedicated AI Platforms Adoption: Over 60% of consumers used dedicated AI platforms during the past year, and this trend is evident more keenly among Generation Z and Power Users.
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Behavioral Shift and Muscle Memory: Small wins in using AI for simple tasks lead to a behavioral shift where users develop muscle memory, making AI-mediated decision-making normal.
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Trust and Payment Integration: While a third of consumers prefer linking digital wallets rather than storing cards directly within AI apps, trust remains a crucial factor, particularly regarding privacy and permissions.
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Task-Driven Adoption: Personal tasks where a conversational interface saves time drive the “AI-first” behavior adoption, especially among Power Users who extend AI to various domains like shopping, planning, learning and wellness.
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Consumer Personas: Consumers were categorized into four groups based on their AI use, with Power Users leading the adoption and holdouts remaining the largest group.
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Future of AI-Mediated Commerce: The bridge from decision-making to facilitating payments is crucial for future AI adoption in commerce. Familiar digital wallet protections are preferable for consumers.
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Impact of Trust on AI Commerce: Trust, influenced by privacy and transparency, is a key barrier to AI-mediated commerce, highlighting the need for robust disclosure practices and user-driven permissions.
