Ben Affleck sells his AI postproduction startup to Netflix | AI (artificial intelligence)

Ben Affleck has sold his artificial intelligence startup, InterPositive, to Netflix, marking a significant change from his earlier skepticism toward AI technology.
Affleck shifted from perceiving AI as a potential threat to viewing it as a meaningful innovation, particularly in the post-production phase of filmmaking.
InterPositive focuses on assisting in postproduction tasks, such as reframing shots and adjusting lighting, rather than generating content from scratch.
The acquisition reflects a broader trend in the media industry, with increasing acceptance of AI’s role in content creation and storytelling.
Netflix’s chief content officer emphasized the importance of new tools expanding creative freedom without diminishing the roles of creative professionals.
Affleck will join Netflix as a senior advisor as part of the deal, continuing to contribute to the company’s creative efforts.
Affleck founded InterPositive in 2022, aiming to help maintain visual logic and editorial consistency in film production.
Netflix recently abandoned its $82.7 billion bid to acquire Warner Bros Discovery after Paramount’s superior offer.

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