Duke Energy leverages artificial intelligence to combat fraud targeting energy customers
Duke Energy leverages artificial intelligence to combat fraud targeting energy customers
Publish Date: 2026-03-04 00:38:00
Source Domain: nkytribune.com
- Duke Energy Ohio and Kentucky has deployed artificial intelligence (AI) to proactively detect and mitigate scams targeting energy customers.
- The AI system scans websites, social media, and paid advertisements for open-source social engineering threats, including fake ads and impostor helplines.
- Recently, AI took down a paid search ad impersonating Duke Energy that had a bogus customer service number.
- In 2025, the company saw a significant spike in scam reports, especially in February when customers often seek bill assistance.
- Duke Energy actively participates in industry-wide initiatives, like the 10th annual Utility Scam Awareness Day, to help customers avoid falling for scams.
- Customers are advised to slow down on urgent or threatening payment requests, verify using official contact methods, and report suspected scams to the appropriate channels.
- Key red flags to watch out for include urgent payment demands, threats of service cutoff, and insistence on non-accepted payment methods like prepaid cards or cryptocurrency.
- For further information on scam prevention, visit www.duke-energy.com.
