What happens when cybersecurity marketers get criticized by CISOs?
What happens when cybersecurity marketers get criticized by CISOs?
Publish Date: 2026-02-25 11:00:00
Source Domain: www.linkedin.com
Using an unordered list, summarize the following article with between 4 and 8 key points.
At Cyber Marketing Con 2025, David Spark asked cybersecurity marketers a question they don’t always love answering: “Have you ever done a marketing effort that didn’t sit well with a CISO?”
The answers were candid, a little uncomfortable, and also very valuable. Vague messaging, competitor callouts, and auto dialers topped the list of what not to do. The through-line? Your buyer is allergic to sales. No one owes you attention — you have to earn it.
Join the conversation in the comments: What’s the harshest marketing criticism you’ve received from a security professional?
Watch the full video here: https://lnkd.in/gu5pnmuf
Thank you to our partner, Cybersecurity Marketing Society, and to all participants for their honesty. More names are tagged in the comments!
Sarah J. Smith, MBA, GigaOm
Laurie Donato, nez&pez
Tally Netzer, Nucleus Security
Cindy Valladares, Valladares Consulting, Inc.
Gianna Whitver, Cybersecurity Marketing Society
#cybersecuritymarketing #CISO #CybersecurityMarketingSociety #CISOSeries
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