‘This AI tool helped me define a target customer for my startup’
‘This AI tool helped me define a target customer for my startup’
https://mitsloan.mit.edu/ideas-made-to-matter/ai-tool-helped-me-define-a-target-customer-my-startup
Publish Date: 2026-02-25 10:42:00
Source Domain: mitsloan.mit.edu
- Jarrett Heflin’s experience leading two startups—one without AI and one with AI—led him to appreciate the MIT Entrepreneurship JetPack.
- The JetPack AI tool, developed by the Martin Trust Center for MIT Entrepreneurship, rapidly translates startup ideas into specific customer-oriented strategies.
- Heflin previously co-founded Ergatta using a disciplined framework for market identification and has now turned to AI to identify a niche market for Spondi.
- The JetPack tool analyzes potential market segments to identify the most promising beachhead market based on specific criteria.
- Heflin identified former athletes newly diagnosed with ankylosing spondylitis as a compelling beachhead market for Spondi.
- Using JetPack, Heflin was able to quickly delineate a precise subset of a niche market, streamlining the identification process.
